Integrating new tools and technologies to improve business outcomes
Telecommunications operators play a pivotal role in helping people, companies, and cities realize their digital ambitions and meet ever-growing demands for data and connectivity. Yet many face capex scarcity and are under significant pressure to develop or improve 5G, fixed wireless access (FWA), and fiber networks, and to diversify their offerings to maximize customer lifetime value, return on investment, and shareholder value.
We help clients boost revenues and optimize costs through digital, analytics, and enterprise-wide transformation, while enabling growth through selective new business entry. We help operators to achieve stronger acquisition, increase average revenue per user, improve customer engagement and asset management, reduce costs and customer-churn, and realize new revenue streams across B2B and B2C segments.
What we do
Commercial excellence optimization
Strategize and implement commercial value drivers such as pricing and promotions, cross- and up-sell, personalization at scale, retention, and churn management for stronger customer-lifetime value.
Digital business building
Build a digital business or expand into new areas by assembling the right people, technology and data, product and strategy, go-to-market, operations, and capital to scale a business.
Customer experience
Implement end-to-end solutions to immediately improve revenue and reduce call-center volume and customer churn with more personalized content and offers and better customer experiences.
Smart network capital expenditures and strategy
Analyze 5G and FWA demand and supply drivers, network and market positioning, and infrastructure asset strategies, such as divestment or network sharing.
Transformation and restructuring
Adopt alternative methods of at-scale cost and commercial transformation, including agility, restructuring, and digital implementation.
Impact stories
Validating 5G strategy through data analysis
By analyzing diverse data sets, we helped create an integrated commercial and technical 5G strategy, revealing new opportunities to capture value.
Growing return on investment through end-to-end analytics
Discover how a telecom operator unlocked value across business units with an end-to-end analytics transformation.
Improving customer experiences through agile
A telecom operator embraced agile ways of working to transform customer satisfaction, deliver business impact, and increase efficiency by 30 percent.
Automating the commercial engine
Learn how a mobile operator designed an automated commercial engine and used advanced analytics to grow revenues by 5 percent.
Featured experts
Wajih Abou-Zahr
Senior PartnerDubai
Brings deep experience in telecommunications, helping leading companies win market share, drive top-line growth, and transform...
Kim Baroudy
Senior PartnerCopenhagen
Kim is the managing partner for McKinsey’s Nordics office. He is also a leader in the Technology, Media & Telecommunications...
Marina Cigarini
Senior PartnerMexico City
As managing partner of McKinsey’s Mexico office, draws on deep expertise in digital, advanced analytics, and marketing and sales...
Guido Frisiani
Senior PartnerMilan
Supports leading technology, telecommunications, and media companies to shape strategies and capture growth opportunities in...
Brendan Gaffey
Senior PartnerDallas
Helps TMT clients to grow in size, value, capabilities, and influence
Ferry Grijpink
PartnerAmsterdam
Helps telecom and media companies grow their businesses, shape new markets, and transform their organizations.
Eric Kutcher
Senior Partner and CFOBay Area
Brings engineering and enterprise technology expertise to help tech and industrial companies achieve full potential
Richard Lee
Senior PartnerSeoul
Works with leading technology, media, telecommunications, and private-equity clients to enable digital transformations that capture...
Alexandre Ménard
Senior PartnerParis
Alexandre coleads the Industry and Technology Practice in France.
Philipp Nattermann
Senior PartnerLondon
Works extensively with telecommunications and media companies on addressing the challenges arising out of market transition to...
Pallav Jain
Senior PartnerAtlanta
Helps leading telecom and high-tech companies drive performance by leveraging big data and analytics
Yael Taqqu
Senior Partner and Managing PartnerNew York
Advises senior leaders and drives innovation and go-to-market performance for leading companies in the telecommunications, technology,...
Andrea Travasoni
Senior PartnerMilan
Trusted by telcos, media, and tech companies for his expertise in building integrated digital strategies
Featured Insights
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How generative AI could revitalize profitability for telcos
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The new technology offers the sector a real opportunity to reverse its stagnant fortunes. But seizing it will require embracing innovation and agility to an unprecedented degree.
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Technology and telecommunications B2B customer buying trends: Bright horizons with some warning signs
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Our latest Pulse survey of tech and telecommunications B2B decision makers reveals a generally optimistic investment outlook....
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The growing imperative of energy optimization for telco networks
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Rising energy costs, growing consumption, and the need to meet decarbonization goals are pressuring telcos to lower costs and...
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What it will take for telcos to unlock value from network APIs
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Network APIs offer telcos a chance to finally generate sizable returns on their massive 5G investments, but doing so will require...