As a digital marketing consultant, you’ll provide a distinctive level of problem-solving and subject matter expertise on how to leverage MarTech to deepen connection with customers by increasing engagement and personalization and grow revenue by accelerating customer acquisition and value.
You’ll expand your expertise through diverse client engagements across industries, accelerating your development in problem-solving, collaboration, leadership, and technical skills. Be part of a global multidisciplinary tech community who are passionate about the potential of digital marketing tech solutions and drawn to using technology to solve clients’ complex problems.
At McKinsey, you’ll find endless opportunities to create and evolve a career path based on your own interests, capabilities, and goals.
Digital Expert - Digital Marketing & Operations Technology
London, United Kingdom
University of Bristol, Bristol, United Kingdom
Bachelor of Laws with Honors
I completed my Bachelor of Laws degree at the University of Bristol, which included selected modules in Environmental Law, Medical Law, Succession, Legal History, and Employment Law.
VP
iProspect (a Dentsu company), London, United Kingdom
I joined a Dentsu advertising agency in London in an entry-level role and worked there for ten years (including six years in New York), finishing in a VP position.
Digital Expert - Digital Marketing & Operations Technology
McKinsey & Company, London, United Kingdom
I help major brands improve their existing digital marketing performance through media channel analysis, improved measurement, and innovation.
I led a project to carry out a granular and tactical analysis of a major consumer brand’s existing marketing activities. We found significant efficiencies and new innovative solutions, including supporting plans for a new revenue stream through a retail media network.
