Sascha’s marketing expertise spans an array of marketing strategy and branding topics including positioning, architecture, and implementation. He advises organizations in contract-based industries such as energy and financial services, as well as consumer-goods clients, on transformative growth topics.
He is the founder of a gro up that serves as an ecosystem to collaborate with leading agencies on combining strategy consulting with creativity and design thinking. Over the past two years, Sascha has also built a center that combines multiple disciplines including customer insights and green revenue growth management to serve and support organizations on sustainable, holistic transformations.
Sascha’s recent client projects include the following:
- leading a multiyear sustainable growth transformation for a prominent European utility spanning the entire value chain, as well as adding e-mobility, hydrogen, and other new businesses
- supporting a global consumer-goods organization in adjusting its growth strategy to reflect changing consumer needs related to sustainability
- building a new bank from scratch to create a purpose-driven brand rooted in deep customer insights
- creating a new energy brand and, as interim CMO, implementing the operating model to capture growth from new solution business areas
- shaping the customer experience for a premium airline to triple net promoter scores and adjust the organization’s brand promise in light of sustainability
Before joining McKinsey, Sascha worked as a market research and advertising manager at a global consumer-goods company.